“Richard and Ronald have an exceptional team that knows the home-buying process has evolved into a more engaging practice, which involves understanding the consumer’s lifestyle and community preference,” says Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “The agents at Better Homes and Gardens Real Estate Bluegrass Connection recognize that a strong relationship with the client and community is necessary in ensuring consumers find homes that best suit their lifestyle. We are excited to add a brokerage that directly parallels our brand mission.”
According to the company, Better Homes and Gardens Real Estate Bluegrass Connection was founded on the principles of honesty, knowledge and innovation. The owners note that they strongly believe that it is the responsibility of the agent to keep the consumer informed, and help them make the best possible decision.
“We are excited to bring a new vision to the Bluegrass real estate market area,” says Towner. “The Better Homes and Gardens Real Estate philosophy of empowering the informed consumer resonates with today’s homebuyers and sellers. Our agents are eager to use the unique tools provided by Better Homes and Gardens Real Estate to bring this new model to our market.”
“Beyond the exceptional brand Better Homes and Gardens Real Estate offers, there are additional service and marketing benefits to our clients and our agents, thanks to the brand’s other listing programs and tools, including commercial, urban, and luxury programs,” Perry adds. With the new tools provided by Better Homes and Gardens Real Estate, our agents will be able to strategically identify new consumers and not have to rely on a reactive approach to marketing their home. Additionally, we are thrilled to offer our clients relevant real estate market insights through the brand’s social media efforts, as well as videos for first-time buyers developed by the national brand.”
The company notes that corporate citizenship is a key tenant of the brokerage’s philosophy. Better Homes and Gardens Real Estate Bluegrass Connection plays an active role in the Lexington community. The organization partners with Habitat for Humanity and RCHF – Real Community Housing Foundation, a non-profit group that works with low income and elderly families to refurbish their homes.