Many questions have circulated 
about the future of housing and whether the concept of homeownership 
will forever be changed in the United States. Well-known 
psychotherapist, Dr. Robi Ludwig partnered with Coldwell 
Banker Real Estate to explore the feelings Americans have on the value 
of the home and homeownership now, compared to before the economic 
downturn. An online survey 
conducted in April by Harris Interactive among more than 2,100 U.S. 
adults aged 18 and older found a clear consensus: the economic downturn 
has had a distinct effect on the way people view homeownership, but 
owning a home is still the foundation of the American Dream. 
According to Dr. Ludwig “This survey shows we 
are re-thinking what passed for conventional wisdom during the ‘boom 
years’. Instead of taking things for granted, people are protective of 
their jobs, homes and futures,” she explains. “Instead of 
looking at homes through the eyes of an economist, we’re realizing that a
 home doesn’t solely equate to financial return or measure only to a 
mortgage amount. Instead the home is the emotional center of our lives, 
and it remains a critical component of who we are.”
Here are some of the survey results:
84% of U.S. adults agree more people took owning a 
home for granted before the recession, and nearly three-quarters (72%) said they feel like Americans have a greater respect for it now
 than they did before the recession.
75% of U.S. adults agree that due to changes in
 the housing market and/or economy there has been an overemphasis on the
 financial value of a home rather than the emotional value of a home.
86%of Americans agreed 
that people are more closely evaluating how much home they can truly 
afford now, compared to before the recession.
91% of Americans agreed that owning a home is 
part of the American Dream (93% homeowners, and 89% of 
renters).
83% of renters said that they want to own a home someday.
94% of homeowners agreed that they are glad they own a home.
The survey found 95% of parents / legal guardians 
agreed that it is important for their children to own a home someday; 
and 74% feel it’s absolutely essential / very important.
78% 
said that owning a home is one of their greatest achievements, and 85% of U.S. adults (which includes both homeowners and renters) 
agreed that they always dreamed of owning a home.
71% of U.S. adults agree that their home is a 
reflection of their identity, with homeowners being significantly more 
likely to agree with this statement than renters (74%t, compared 
to 67% of renters).
Source: RISmedia
